Product Integration Showcase: Burst SMS
Do you rely solely on email to communicate with your candidates and contacts?
Considering how easy it is for emails – and calls for that matter – to be ignored, if you’re a recruiter who falls into this category, now is the time to diversify your communication strategy.
Off the back of JobAdder’s integration with the Burst SMS platform we’ve produced this Product Integration Showcase exploring SMS as a recruitment solution.
See examples from two recruiters of how using JobAdder in tandem with Burst SMS results in a great response rate from candidates and removes the need for other hardware.
Product Integration Showcase | Spotlight on SMS
Burst SMS is one of the most reliable and secure text messaging platforms on the market.
They provide a wide range of SMS services to some the most popular businesses around the globe.
Recruitment is an increasingly competitive environment and it’s becoming more and more challenging for recruiters to reach their contacts and clients – both current and prospective – effectively. Traditional forms of communication, such as email, can easily be overlooked or ignored.
Another problem that’s associated with this is that communicating with contacts en masse is often time-consuming and repetitive for the recruiter.
SMS has an extraordinarily high open rate, 98% on average, when compared to that of email, which is just 22%. Recruiters can use Burst SMS to reach their candidates and contacts faster and more effectively via SMS.
SMS is a great solution for the fast-paced recruitment industry. Often recruiters need to deliver short messages to multiple parties instantaneously, for such things as job interview reminders. Burst SMS’ saved templates feature allows recruitment consultants to dispatch frequently-used messages quickly and in bulk.
This feature is particularly useful for recruiters who need to send the same kind of updates to candidates as they progress through the stages of application for a job.
Jane from Edge Recruitment and Steve from HR By The Hour shared their experiences of the JobAdder and Burst SMS integration.
Jane, Edge Recruitment
When asked why she signed up, Jane shared, “Being able to use an additional communication tool that is quick and widely used by our candidates. We get a really good response to SMS messages, especially in relation to temp assignment availability. Also from an administrative perspective, it is quick and easy to manage the back end accounting area of Burst.”
As for what part of the integration makes her life easier? “Sending messages direct from the desktop and having the message recorded into the [JobAdder] database instantaneously.”
Steve, HR By The Hour
“The SMS capability is brilliant and most people communicate using this method these days,” said Steve. “I like the fact that I can buy another number off Burst SMS and allocate it to someone. That removes the need for additional sim cards and phones.”
When asked why he signed up, Steve shared, “I have been using JobAdder for years and will not use anything else. The addition of Burst SMS just takes it to a new level.”
Find out more information about this integration at the JobAdder Marketplace.